Maona is an organization founded by Tatenda Jamera, a filmmaker and curator, in response to the lack of authentic African stories being exhibited on the big screen. The name "Maona," meaning "you have seen" in the Shona language from Zimbabwe, reflects the organization's passion for allowing others to see and experience African stories through film and art. 

Through carefully curated programmes, our vision is to see African cinema being consistently screened in cinemas and bespoke spaces within the United Kingdom and worldwide. Alongside a long-term vision of establishing our own cinema, we will also produce films and develop a co-production model that will see quality productions being birthed out of Africa and the diaspora. This approach will contribute to the representation and accessibility of African culture and heritage in the film industry.

We understand that there is a demand for people to experience African culture through the medium of film and cinema. Our priority is that our audience find a space and a place where they can come and indulge in the richness of African culture and heritage. We are confident that Maona will be a place where one will get to experience, appreciate, and value this vibrant culture.